Specializing in the preparation of salads Group Pierre Martinet, whose products presented on the shelves of all major supermarkets of France, announced yesterday at a press conference about the launch of halal line.
The company, whose turnover in 2009, despite the reduction of two percent, reaching 103.5 million euros, holds a leading position in the market salads and delicatessen. Without going into details of opening prospects, its representatives stated that they intend to occupy the leading position in the market of halal delicacies of France, occupying, in their words, “the very highest, the high niche».
It is already known that the products are halal line will be sold in supermarkets “Ashan”, are also negotiating with a network of «Casino», and has its own halal label, a spokesman Pierre Martinet. In addition, the Shariah-compliant salads and delicacies will be sold in specialized shops, and go abroad, particularly in Belgium, wrote «Le Parisien».
It remains to add that serious competition for the company will make already existing in this sector, national brands: Herta and Fleury Michon. In total, according to specialists Pierre Martinet, halal market in France is estimated at 5 billion euros and 15 billion in Europe.
source : cnobbi.com
