Currently, halal, which is Islamically permitted goods, is sold widespread throughout Europe and other countries. Halal includes ritually slaughtered meat, seasonings and foods that omit alcohol, Muslim approved clothing and cosmetics and pork products.
Highly popular American companies, such as Wal-Mart and McDonalds, have entered the halal arena. In fact, Whole Foods, a national grocery giant, has begun to nationally sell its first frozen Indian entrée, called Saffron Road.
Unfortunately, American businesses are seeing backlash across the ocean when critics of selling halal items saw these items as targets in the philosophical battle over Islam and terrorism. Some European businesses have, consequently, begun to keep their products at a lower profile or to scale back their offerings altogether.
The few American companies that have joined in the sale of halal products have also faced some resistance from various groups. One such example is Best Buy. The company was highly chastised by many because they acknowledged a Muslim holiday, “Eid al-Adha,” or the Feast of the Sacrifice, in a national advertisement. American Muslims, however, began to offer thanks for Best Buy’s initiative to reach out to the Muslim community and seemed to be pleased with the effort.
More than a billion people worldwide make up the Muslim population and advertising to this sector of society has an enormous profit potential for businesses. In addition, Muslim recognition by major companies is being taken by many as a sign of acceptance for those that are trying to establish themselves in America.
source : http://abna.ir/
